This is adapted from a guest post for Blogging Beyond the Classroom.
When it comes to marketing, social media and digital content, there are some handy rules that apply to almost any kind of blog to make them more appealing to readers – and, specifically, more appealing to search engine algorithms. Search Engine Optimisation (SEO) is about making sure your website or blog turns up on the first page of results when someone searches for connected keywords in a site like Google. Google updates and changes its algorithm in order to prevent people from manipulating the system, so marketers have to keep on top of the changes. There’s a lot of trial and error, and there’s a whole industry built around SEO.
Although academic blogging feels like something different and often has different priorities, there’s a lot that can be learned from applying some basic SEO techniques to academic or educational blogs, and using them can help you reach a wider audience and become a better blogger. Here are ten tips to help your blog posts rank higher (these tips aren’t based on any specific algorithm, but have been shown to work):
Global Literatures at the University of York 